Every 4 years Americans begin the process of choosing their next President, and right about the same time a bunch of other Americans announce that they're moving to Canada. The 2016 Presidential Election Campaign saw things heat up more than ever, and Air Canada was ready to target election-weary Americans, and give them a change to try Canada out before doing anything rash.
To bring the idea to life a social war room was created and launched on one of the most talked about days of the election (Super Tuesday). Throughout the day dozens of personalized videos were created to respond to Americans using #MoveToCanada. Additionally, videos were created responding to notable American celebrities such as Lena Dunham, Bryan Cranston, and more.
•Drove an unprecedented 20% YOY revenue increase in the U.S. during June.
•Referenced by Conan O’Brien and Jimmy Fallon during the U.S. Presidential Debates in addition to millions of earned press media impressions.