The #TempCaptain campaign gave Canadians who were fans of Captain Obvious the chance to fill his red velvet suit all summer long. Following a round of user submitted auditions, a handful of lucky fans were given the opportunity to star in their own Hotels.com digital spot.
We also developed a Captain Obvious Snapchat lens (a first for the travel industry in Canada) to ensure that all Canadians had an opportunity to get in on the fun.
•Snapchat lens garnered over 300,000 uses (Equal to over 7,000 hours of engaged consumer time)
•345% increase in brand conversation (YoY)