After being in Canada for 60 years KFC knew a thing or two about helping families create meaningful memories around the bucket. The "Memories Bucket" was created to celebrate the milestone while also helping friends and family share those memories like never before.

The campaign was so successful that KFC Global picked it up (a first for the Canadian market).

Highlights:
•The “Memories Bucket” was featured in:
The Verge, Bloomberg, Fox News, Mashable, Fast Company, Buzzfeed and more

Role:
Strategy
Creative Concept - Creative Execution
Media Buying
Public Relations