Budweiser — 2025
Kings of Zero.
Strategy Awards (2025): Gold: Social/Conversational Strategy.
Role: Social Comms & Rollout Development.
Selected Works
Personal — 2025
Social Signals 2025 : 2nd Annual Year End Report. See Report Here.
Over 500k views and covered in Link in Bio Substack, Brandfathers Podcast, and more.
Michelob Ultra — 2024
Hole In One Challenge.
Media Innovation Awards (2024): Silver: Best in Experiential/Stunts.
Role: Concept-to-Creation.
Budweiser — 2024
It's Not The Same Without The Buds.
Strategy Awards (2024): Silver: Creative Catalyst.
Role: Ideation, Content Strategy, and Digital Executions.
Personal — 2024
Social Signals 2024 : 1st Annual Year End Report.
In-depth "provocation" report covering online culture.
Prime Video — 2023
TikTok Launch.
CMA (2023): Silver: Power of Entertainment. 500+ unique pieces of content, 300k+ followers, and 200M+ views.
Role: Concept-to-Creation and Creative Team Management.
Prime Video — 2023
Meals of Middle Earth.
100/100 Meal Kits sold out in 60 seconds, 3 nights in a row.
Role: Concept-to-Creation.
Chadwick Boseman Foundation — 2023
Social Strategy.
Role: Social Strategy Development and Social Playbook.
Budweiser — 2022
#TapeOutHate.
Media Innovation Awards (2022): Gold: Best in Social Media.
Role: Social Comms, Rollout Development, and Content Creation.
Can-Am On-Road — 2021
Women of On-Road.
Effies (2021): Bronze: Engaged Community.
Role: Concept-to-Creation.
Can-Am On-Road — 2020
Migos Hidden Hotline.
A 1-on-1 platform that connected fans across the US with the hip-hop trio.
Role: Concept-to-Creation.
Can-Am Off-Road — 2020
Driving School.
Launched brand first episodic content for Can-Am Off-Road.
Role: Social Comms, Rollout Development, and Content Creation.
Air Canada — 2017
Test Drive Canada.
Strategy Awards (2017): Gold: Community Engagement.
Role: Social Comms, Rollout Development, and Real-Time Engagement Strategy.
Personal — 2017
Lone Wolf Chrome Extension.
Responding to biased media coverage of mass shooters, shared in Fast Company.
Role: Concept-to-Creation.
KFC — 2015
Memories Bucket.
Coverage in The Verge, CNET, Eater, Business Insider, and more.
Role: Concept-to-Creation.
Recognition
Internal Awards.
Anomaly:
Innovator of the Year (2022), Innovator of the Year (2021), Unreasonable Award (2021)
JWT:
Global High Performer (2018).
GRIP:
Collaborator of the Year (2015).
